Burkittsville, "home" of the movie's demonic spirit, was an unassuming Maryland town. The thing was, part of the myth was real. The ingenious marketing plan for The Blair Witch Project's theatrical release made fact and fiction even blurrier, turning a $30,000 indie into a $140 million blockbuster phenomenon, giving rise to an entire "found"-footage subgenre in the process, and convincing a portion of the movie-going population that the myth was real. Festival guides made it very clear that the movie, The Blair Witch Project, was, in fact, a work of fiction, but the masquerade made writer-directors Daniel Myrick and Eduardo Sánchez the talk of the festival. Missing-person posters and confused whispers swirled around the 1999 Sundance Film Festival screening of a movie claiming to be a compilation of real video footage shot by three hikers who'd been killed under mysterious circumstances.
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